In a rare move, an online casino has partnered with a professional sports team.

PlayStar, an iGaming operator that has had a busy year, announced it inked a deal with the NHL’s New Jersey Devils to become the team’s first official online casino partner. The partnership will include a “Golden Goal Sweepstakes” promotion at home games this upcoming season.

PlayStar detailed in a news release what its partnership with the Devils will look like. The impact falls into two categories: the Devils’ presence on PlayStar’s NJ online casino, and PlayStar’s presence at Devils home games.