Aristocrat Interactive has secured a deal with Vickers.Bet to migrate the operator to Aristocrat’s igaming and sports solution.

Per the agreement, Vickers.Bet will integrate Aristocrat Interactive’s full suite of igaming and sports content and technology. The betting platform incorporates a full international horse racing offering and an online casino portfolio, ensuring a diverse experience for the operator’s customers.

The collaboration is the first United Kingdom-based deal under Aristocrat Interactive’s newly established igaming White Label division.

“This partnership highlights part of our strategy to expand Aristocrat Interactive’s footprint in the UK market at a time when many B2B providers have faced challenges,” said Aristocrat Interactive VP Sales Freddie Bowring in a statement. “We are confident that our innovative technology and premium content will enhance Vickers.Bet’s offering, delivering an exceptional betting and gaming experience to their customers.”

Players will be able to enjoy Aristocrat Interactive’s games, including Double Bubble, Secrets of the Phoenix, and Buffalo. They will also gain access to a wide range of games through Aristocrat Interactive’s aggregation platform.

“We are thrilled to enter into this relationship with Aristocrat Interactive. Their reputation for excellence and innovation aligns perfectly with our vision for Vickers.Bet,” said Vickers.Bet CEO Jo Vickers. “This collaboration will enable us to offer our customers an unparalleled experience, combining a diverse range of casino games with an advanced sports betting platform. We are excited about the future and the opportunities this partnership will bring.”

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