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Bally Bet Plans For June Sports Betting Launch In Massachusetts

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2024-04-11

Bally Bet Plans For June Sports Betting Launch In Massachusetts

Bally Bet plans to go live in Massachusetts by the end of June, the sports betting operator shared at Thursday’s Massachusetts Gaming Commission meeting.

Bally’s initially received an online sports betting operator license in January 2023, but wasn’t prepared to launch previously. That’s expected to change this summer.

“Our commitment is strong here,” Brett Calapp, Bally’s chief operating officer, said. “We’re really excited to be in the state. This is a state with such a rich sports history.”

Calapp says the operator is working through all Massachusetts sports betting regulatory hurdles. While there’s work left to be done, he doesn’t anticipate the betting app hitting any “barriers” in preparation for a June launch.

Bally’s entrance into Massachusetts’ sports betting market has been well-received by the MGC.

“The eagerness comes out of the fact that we believe that to stamp out the illegal market and give people the protections that Massachusetts provides, it’s good to have options,” Jordan Maynard, the commission’s interim chair, said. “Having someone that we’ve started with the licensing process, a group come in and actually get going, is exciting to us.”

Earlier this year, both Betr and WynnBET opted to leave the Massachusetts market. WynnBET scaled back its online sports betting operations across the country, while Betr cited “economics” as its reason for exiting the state’s market. Bet365 previously withdrew its application for a mobile license in Massachusetts.

Massachusetts is home to six sports betting apps, including industry giants DraftKings and FanDuel.

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