Former Kraft Heinz executive Dafne Guisard is set to join Entain as chief operations officer (COO), effective 13 January 2025.

In this position, Guisard will be the first COO at the Ladbrokes-Coral owner since Sandeep Tiku exited in June 2022 to join the former Entain CEO Shay Segev at DAZN.

It comes as the group navigates a treacherous landscape following the resignation of CEO in Jette Nygaard-Andersen in December, amid a widely criticised M&A programme and stalling in core markets.