Sports betting supplier Betby has announced a partnership with Cactus Gaming, an iGaming platform with a presence in the Latin American market.

This collaboration will see the integration of Betby's sportsbook into Cactus Gaming's platform through a shared API framework.

As a result, Cactus Gaming's operator partners will be able to expedite the launch of the sportsbook, reducing time-to-market to just a few days.

Regarding the new partnership, Chris Nikolopoulos, Betby’s Chief Commercial Officer, commented: "We are thrilled about our collaboration with Cactus Gaming, which reaffirms Betby's dedication to partnering with industry frontrunners.

“This strategic alliance enables us to extend Betby's sportsbook solution and services to Cactus Gaming's partners, enhancing their betting experiences by granting seamless access to the most current and exceptional sports content alongside cutting-edge technology.

“I am confident that both companies will realise substantial long-term advantages from this partnership."

Tiago Silva, Chief Regulatory Affairs Officer at Cactus Gaming, added: "We are thrilled to initiate this partnership with Betby. This collaboration empowers us to harness Betby's vast expertise and state-of-the-art sportsbook solution, enabling us to deliver the ultimate sports betting experience to our partners in Latin America and worldwide.

“We anticipate that this partnership will set the stage for further innovative collaborations in the future."

2024 has already seen a number of other deals for Betby. Earlier this month, the supplier partnered with TrueLabel to expand sportsbook options and esports betting options.

Earlier in the year, Betby also struck up a deal with St8.io to streamline integration.