Caesars will develop NHL-branded online casino games after extending its partnership agreement with the league. [Image: Shutterstock.com]

Caesars Entertainment and the NHL have extended their partnership to keep Caesars as the league’s Sports Betting and Gaming Partner. Caesars Digital will also get access to NHL-owned intellectual property that will help it build league-branded online casino games and offer them throughout the US.

use NHL logos and imagery on its app

Caesars Rewards members will have a chance to have NHL VIP experiences and the gambling operator’s branding will appear during broadcasts of Stanley Cup Playoff games. The Las Vegas-based company can still use NHL logos and imagery on its app and secure appearances from former hockey stars.

Talking about the extension, Caesars Digital President Eric Hession said that the relationship will allow it to keep up with its “efforts to build on that fan passion by bringing unforgettable experiences” to its users. NHL Business Development Vice President Jason Jazayeri noted that the two parties have always come up with innovative ways to engage fans and that the league looks forward to continuing the partnership.

The recently rebranded Caesars Palace Online Casino is currently available in four states, while the operator has sportsbooks in more than 20 states.