Ross Mollison has tried everything, short of entering a race car driven by the Gazillionaire, to make a success of the Formula One Las Vegas Grand Prix.

Mollison is now doing some steering himself. The founder of Spiegelworld is directing everyone who wants to buy a ticket to any of his shows to “Absinthe” during F1 weekend. This production is the cornerstone of Mollison’s “Spiegelworld” empire, presided over by the fictional Gazillionaire.