Betting on the NFL is set to reach new heights this season with an estimated $35 billion potentially wagered on the most popular league at U.S. sportsbooks, according to the American Gaming Association.

The American Gaming Association says the $35 billion estimate is a roughly 30% increase from the amount bet on the NFL last year and is based on data released by some states on the amount wagered on pro football. The Colorado Division of Gaming, for example, reported $890.3 million was bet on “pro American football” in the 2023/2024 fiscal year.

Three states — Maine, North Carolina and Vermont — have launched legal online betting markets since last NFL season. Overall, 38 states and the District of Columbia have legal betting markets entering the NFL season.

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