Betr announced Thursday that it had acquired a license for Huddle Tech’s sports gaming technology, which will help the microbetting-focused platform enhance its sports wagering offerings.

Betr, which was co-founded by social-media-influencer-turned-professional-boxer Jake Paul, also said it had incorporated Huddle Tech’s stack into its new-look sportsbook ahead of the upcoming NFL season. Betr has been operating a beta version of its sportsbook in Ohio and Virginia.

The technology augments what Betr calls the “best-in-class” for oddsmaking, risk and trading, as well as its same-game parlay products. All of the enhancements span both pre-game and in-game wagering.

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