Not only are tourists flocking to Las Vegas at greater than pre-pandemic levels, but more affluent visitors are filling hotel rooms, a new study says.

The travel.ai “Las Vegas: A Tourism and Migration Deep Dive” report also says that greater numbers of people are making Southern Nevada their home as migration data indicate that many of those moving in are high-wage earners who are likely incentivized by the cost of living and the tax benefits of the region.

The recent report affirms the Las Vegas Convention and Visitors Authority 2023 Visitor Profile Study issued in March that said visitors to Las Vegas are spending more for lodging, food and beverage, transportation, shopping and gambling, but a little less for entertainment, perhaps dissuaded by high ticket prices.

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