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The Lottery CX Summit returns for its much-anticipated second edition in the picturesque city of Amsterdam on

24 - 25 July 2025, following the successful launch in Vienna in October 2024. This premier event is tailored to tackle the critical challenges that participants encounter in today’s competitive environment, where they must navigate competition from private operators, grey market lotteries, and various charitable initiatives. As lottery professionals gather, they will have the opportunity to amplify their strategies, share insights, and connect with industry leaders dedicated to transforming the sector.

Day one will feature an inspiring keynote presentation on “Unveiling Success: 20 Years of Navigating Competitive Gaming Markets with New Product Launches,” followed by engaging discussions on topics such as the evolution of lottery products and innovative customer engagement strategies. Participants will explore critical themes, including transparency in lottery fund distribution and overcoming distribution challenges. The day will conclude with networking drinks, allowing attendees to foster valuable connections in a relaxed atmosphere, setting the stage for collaboration and idea exchange.

On day two, participants will dive deeper into insightful panel discussions that highlight case studies, marketing innovations, and the role of technology in shaping the future of lotteries. This interactive experience promises practical solutions and fresh perspectives that attendees can implement within their organisations.