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Kentucky sports betting revenue reaches $33.6M in first full September

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Sports Betting

2024-10-31

Kentucky sports betting revenue reaches $33.6M in first full September

Kentucky saw $33.6 million in adjusted gross revenue from sports betting on a $255.9 million handle in September, the Kentucky Horse Racing and Gaming Corporation has reported.

The state’s eight online sportsbooks accounted for around 97 percent or $32.5 million of the revenue, while the nine retail operators contributed the remaining $1.1 million.

DraftKings, in partnership with Cumberland Run, led the online market, recording $13.3 million in AGR. Partnered with Turfway Park, FanDuel followed closely with $12.6 million. Together, the top two accounted for more than three-quarters of the monthly total. Bet365 followed, then Caesars and BetMGM rounded off the top five.

Meanwhile, Kambi Sportsbook at Churchill Downs led retail sportsbooks with revenues of $492,247, followed by Caesars Sportsbook at Red Mile with $351,030 and Turfway Park’s Kambi Sportsbook, which generated $108,793.

With the NFL season kicking off on September 5, revenue was up 185.7 percent month-on-month compared to the $11.8 million collected in August.

Revenue also was more than 12 times higher than the $2.6 million collected last September, the month that Kentucky launched its sports betting market. The race between online and retail sportsbooks was much closer last September, with online sportsbooks collecting $1.5 million in AGR compared to $1.1 million from retail. However, the retail market launched on September 7 while online only had three full days of operating after launching on September 28.

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