The BIG Conference continues the path opened by the Fun&Serious Game Festival, held in Bilbao for the first time in 2011. Under its motto —»celebrate video games culture and video games as culture»— the event gathered some of the most influential professionals of the industry while attracting tens of thousands of visitors. Its eclectic offer mixed industry professionals conferences as well as other activities for gamers: from fun, family-friendly activities to the Games Industry Forum, which focused on indie developers while always celebrating the best games of the year during the Titanium Awards. After the pandemic hiatus, which forced the event to hold a 100% online edition and a hybrid one the following year, the BIG Conf rebrands to become an exclusive event aimed at industry professionals.