Sign in

Member Benefits

Get Demands

View Business Cards

Exclusive Service

Noble Identity

AS LOW AS 1.5U /DAY

Finlandia Casino becomes Winlandia

Share

灰度头条

2023-09-04

Finlandia Casino becomes Winlandia

The Finnish online gambling brand plans to expand into new markets.

Finland.- The Finnish online gambling brand Finlandia Casino has changed its name as ahead of a planned expansion into new markets. Fearing that its existing name was too country specific, it’s undertaking a rebrand that involves changing just one letter, becoming Winlandia.

The group has confirmed that it plans to apply for a gambling licence in Finland once the government opens up the market to competition. Until now, it has been targeting the country under a Maltese licence.

It thinks the rebrand will also help it expand in the UK, Sweden, Denmark and Norway. Three of those are regulated markets. Norway is not. Longer term, it’s eyeing Canada and New Zealand.

The company said: “Winlandia plans to stand out from its rivals by tailoring the player experience it offers across games, payments, bonuses and customer service in each market, delivered with a playful Nordic twist and the Finnish Sisu.

“The decision to rebrand from Finlandia Casino came from a desire to expand internationally, but also to keep pace with the decision to dissolve the gambling monopoly in Finland and open the market to other licensed operators over the coming years.”

Winlandia said its decision to expand into new markets was partly due to it seeing sign-ups from outside of Finland.

Christoffer Grönlund, head of acquisitions and PR, said: “We are so excited to have rebranded to Winlandia and to take our amazing casino experience to more markets such as the UK, Sweden, Norway and Denmark in the first phase. In the second phase, we will enter Canada and New Zealand.”

The Finnish government plans to end Veikkaus’ gambling monopoly in the country by 2026, allowing private companies to apply for licences to offer both sports betting and online casino. Veikkaus itself will be divided into separate companies within the same group, reversing a 2017 merger that combined the sports betting brand Veikkaus with the Raha-automaattiyhdistys slots operator and horse race betting operator Fintoto.

Veikkaus has welcomed the move. Reporting H1 results, its CEO said the operator was strategically prepared for the competition.





o游戏需求资源高效对接 o精准触达游戏供应商 o免费发布业务需求

欢迎加入 Huidu.io出海遊戲項目交流社區:@HUIDU_SQ

商务合作: @HDDanny @HDYoyi  @HDseven777 

会员充值: @HDFreya  @HDmax933 @HDElira

媒体合作: @HDmax933  @Huidu852

Disclaimer:
浏览使用本站时请注意核实信息的准确性或完整性,由于网站信息的非可用性造成的损害,灰度(www.huidu.io)绝不会对任何性质的损失承担责任。任何机构或者个人不得以任何方式修改或非法使用本站内容。此外,您同意不假冒任何个人或实体、不虚假声明或谎称与任何个人或实体之间的关系。灰度(www.huidu.io)可自主决定终止
Details

Please Play Responsibly:

Casino Games Disclosure: Select casinos are licensed by the Malta Gaming Authority. 18+