Get ready for one of the most anticipated events in the iGaming industry! iGB L!VE 2025 is just around the corner, and now’s your chance to preview the full agenda packed with insightful sessions, industry-leading speakers, and exciting networking opportunities. 

HUIDU will be i London for the event, and we’re looking forward to connecting with partners, peers, and innovators from across the globe. Don’t miss the opportunity to meet us in booth Z64 and explore new possibilities together.

01 Jul 2025

10:00-10:15
Arrival & Welcome
Venue: South Gallery Room 21

10:00-12:00
iGB R!DE
Venue: 1Rebel, St Mary Axe, London

10:00-14:00
iGB Affiliate Manager Academy
Venue: South Gallery Rooms

10:15-11:00
Personal Brand Building in the AI Era: Becoming a Person of Influence
Venue: South Gallery Room 21

11:00-11:45
Marketing Strategy Masterclass: From Campaign Planning to Delivery
Venue: South Gallery Room 21

11:45 – 12:15

Coffee Break & Networking

Venue: South Gallery Room 21

11:45-12:30
Mastering Affiliate-Operator Relationships in the AI Age
Venue: South Gallery Room 21

12:15-13:00

Create AI-Enhanced Content & Boost Your Affiliate Recruitment

Venue: South Gallery Room 21 

12:30-13:15
Email Marketing: 5 Hacks for Immediate Performance Uplift
Venue: South Gallery Room 21

13:00-13:05

Welcome from the Chair

Venue: South Gallery Room 22

13:00-13:45

AI-Powered Affiliate Retention Strategies

Venue: South Gallery Room 21

13:00-16:30

iGB Start-Up Accelerator

Venue: South Gallery Rooms

13:05-13:25

Pitch ICE 2025 Winner - A Start-Ups Guide to Success

Venue: South Gallery Room 22

13:15-14:00

SEO in 2025: Adapting to the AI Revolution
Venue: South Gallery Room 21

13:25-14:05

What VCs Look for in iGaming Start-Ups

Venue: South Gallery Room 22

13:45-14:00

Enjoy Post Event Networking - Together!

Venue: South Gallery Room 21

14:05-14:25

Networking Break

Venue: South Gallery Room 22

14:25-15:00

From Idea to Market

Venue: South Gallery Room 22

15:00-15:40

Reverse Pitch: Start-Ups Grill the Experts

Venue:  South Gallery Room 22

15:40-16:30

Networking

Venue: South Gallery Room 22

16:00-21:00

Welcome Drinks

Venue: Pergola Canary Wharf / Big Easy Canary Wharf

02 Jul 2025

09:30-18:00
Expo Day 1
Venue: Entrances S1–S6, ExCeL Exhibition Centre

11:00-11:05
Welcome to iGB L!VE 2025
Venue: Pulse Theatre

11:05-11:20
Spotlight on the UK: Navigating Regulatory Shifts
Venue: Pulse Theatre

11:20-12:00
Driving Operational Excellence with F1’s Claire Williams
Venue: Pulse Theatre

12:00-12:20
Break
Venue: Pulse Theatre

12:20-12:40
William Hill's Innovations in In-Play Betting
Venue: Pulse Theatre

12:00-12:20
From Data to Duty: How Markers of Harm Are Redefining Safer Gambling
Venue: Sustainable Gambling Zone

12:20-12:40
Harnessing AI for Responsible Gambling: Mitigating Risks through Behavioural Insight
Venue: Sustainable Gambling Zone

12:40-13:00
TBA (Marketing & Affiliation)
Venue: Pulse Theatre

12:40-13:20
Redefining Financial Risk Checks for Player Protection
Venue: Sustainable Gambling Zone

13:00-14:00
Break
Venue: Pulse Theatre

13:20-14:20
Falling or Flying? Managing Burnout in iGaming
Venue: South Gallery Room 21

13:20-14:20
Break
Venue: Sustainable Gambling Zone

14:00-15:00
Pitch iGB
Venue: Pulse Theatre

15:00-15:20
Innovation in Slots Sucks… But You Have to Do it Anyway
Venue: Pulse Theatre

15:00-15:20
A Fair Deal? Rethinking Consumer Redress in Gambling
Venue: Sustainable Gambling Zone

15:00-16:30
Start-up & Investor Meeting-up
Venue: Waterfront Café

15:20-15:40
Break
Venue: Pulse Theatre

15:20-16:00
Future of Industry Collaboration: Building Trust and Safer Gambling Coalitions
Venue: Sustainable Gambling Zone

15:40-16:00
Brazil’s Regulated Market: Six Months In, How to Stand Out?
Venue: Pulse Theatre

16:00-16:40
Analytics, AI & Automation: Efficiency & Customer Engagement at Scale
Venue: Pulse Theatre

16:40-17:00
The Value of the Brand: How Challengers Can Compete in iGaming
Venue: Pulse Theatre

18:00-20:00
Official Drinks
Venue: ExCeL Dock Edge

03 Jul 2025

10:00–18:00
Expo Day 2
Venue: Entrances S1–S6, ExCeL Exhibition Centre

11:00–11:40

Studios x Affiliates: Closing the Gap on Partnerships
Venue: Pulse Theatre
Speakers: Aleksandar Dašić, Helen Walton, Josh Green, Natasa Stojcic, Tom Galanis

11:40–12:20
Market Growth & Affiliation Strategy in Italy
Venue: Pulse Theatre
Speakers: Danilo Di Tota, Marco Tiso, Mauro De Fabritiis, Morten Marcussen, Simone Occhiuzzi

12:20–12:40
Beyond Promotions: Gamification of Influencer Marketing in iGaming
Venue: Pulse Theatre
Speaker: Nadia Bubennikova

12:40–13:00
How to Build Links When No One Wants to Talk About Gambling
Venue: Pulse Theatre
Speaker: James Brockbank

13:00–14:00
Break
Venue: Pulse Theatre

13:20-14:20

Resilience in iGaming: How Do We Keep Going?

Venue: South Gallery Room 21

14:00–14:20
The Cross-Sell Apocalypse: Why December 2025 Could Make Your Career
Venue: Pulse Theatre
Speakers: Joel Pattison, Justin Deaville

14:20–14:40
CMO Masterclass: What Makes a B2B Marketing Strategy Stand Out
Venue: Pulse Theatre

14:40–15:00
Cracking the SEO Code: Building Aligned, Agile, High-Impact Growth Teams
Venue: Pulse Theatre
Speaker: Emilio Takas

15:00–15:40
Features, Feeds, and Funnels for a Smarter Betting Journey
Venue: Pulse Theatre
Speakers: Emilio Takas, Kyriaki Saranti, Mark Phillip, Travis Geiger

15:40–16:00
Tracking Transparency: Building Trust-Based Partnerships Backed by Data
Venue: Pulse Theatre
Speaker: Keith Cassar

Sustainable Gambling

12:00–12:20
Focus on the Netherlands: Why Stricter Player Protection Rules and What Are the Effects?
Venue: Sustainable Gambling Zone
Speaker: Peter Rampertaap

12:20–13:00
Affiliates as Allies: Strengthening Responsible Gambling Through Collaboration
Venue: Sustainable Gambling Zone
Speakers: Andrew Lee, David da Silva, Pedro Romero, Šimon Vincze

13:00–13:20
From Harm Prevention to Social Value: Expanding the Industry’s Role
Venue: Sustainable Gambling Zone
Speakers: David da Silva, Simon Pilkington

13:20–14:20
Break
Venue: Sustainable Gambling Zone

14:20–15:00
The Future of RET in the UK: Navigating the Impact of the Levy
Venue: Sustainable Gambling Zone
Speakers: Monica Shafaq, Rob Mabbett, Wes Himes

15:00–15:40
Protecting Players, Navigating Pressure: Smarter Compliance in a Regulated Landscape
Venue: Sustainable Gambling Zone
Speakers: Louisa Clark, Marian Mihaila, Mike de Graaff, Peter Rampertaap

13:20–14:20
Resilience in iGaming: How Do We Keep Going?
Venue: South Gallery Room 21
Speakers: Claire Adamou, Emily Leeb

15:00–16:30
Affiliate & Operator Mixer
Venue: Waterfront Café

17:00–19:00
Closing Drinks
Venue: ExCeL Dock Edge

19:00–02:00
iGB Affiliate Awards
Venue: The Troxy

04 Jul 2025

Networking Events

12:00–14:00
Unwind Session
Venue: Flight Club Shoreditch

13:00–22:00
LMG Football Tournament
Venue: Ballerz – Bluewater Event Space
Partner: Latam Media Group