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Altenar’s Magic Partnership Expands Reach in the Balkans




Altenar’s Magic Partnership Expands Reach in the Balkans


A major step forward for the iGaming sector has been the strategic partnership that Altenar, a top sportsbook and iGaming software vendor, has formed with Magic Bet, a well-known operator in Bulgaria. This collaboration is significant because Altenar wants to raise Magic Bet’s profile in the Bulgarian gaming market by incorporating its cutting-edge goods into Magic Bet’s platform.

Through the cooperation, Magic Bet will primarily use Altenar’s cutting-edge technologies on online platforms. Through this partnership, Magic Bet customers can expect an enhanced gaming experience with a varied portfolio that includes Virtual Sports and alluring Bonus offers. This integration lays the foundation for Magic Bet’s international development, even if its initial scope is restricted to Bulgaria. It is anticipated that Altenar’s worldwide experience would improve risk management and odds offers, establishing Magic Bet as a top sportsbook in Bulgaria and the Balkans.

Altenar’s Strategic Expansion

This strategic alliance heralds a successful start to 2024 for Altenar, aligning with its broader strategy of establishing partnerships with operators globally. The goal is to expand its presence across various regions, contributing to the evolution of the iGaming landscape. This collaboration reflects the industry’s dynamism and the ongoing pursuit of innovation and excellence.

Panagiotis Lantzas, Account Manager at Altenar, expressed enthusiasm, stating, “Bulgaria is a key region for us as we look to expand our offering across the Balkans.” He emphasized the delight in sealing a deal with Magic Bet, anticipating a fruitful journey together.

The CEO of Magic Bet, Plamen Dzhedzhev, expressed his pleasure and mentioned Altenar’s standing as a leader in technology. “This integration will see us become one of the top online operators within the territory,” he said, indicating his enthusiasm to provide their clients with a wide array of verticals.

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The alliance between Altenar and Magic Bet is set to transform the iGaming market as this strategic synergy materializes, offering gamers in the area cutting-edge technologies and an improved gaming experience.

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