RUPAY
RuPay (portmanteau of Rupee and Payment) is an Indian multinational financial services and Payment Service System, conceived and launched by the National Payments Corporation of India (NPCI) in 2014. It was created to fulfil the Reserve Bank of India's (RBI) vision of establishing a domestic, open and multilateral system of payments. RuPay facilitates electronic payment at all Indian banks and financial institutions. NPCI maintains ties with Discover Financial and JCB to enable the RuPay Card scheme to gain international acceptance.
RuPay is the first-of-its-kind global Card payment network of India, with wide acceptance at ATMs, POS devices and e-commerce websites across India. It is a highly secure network that protects against anti-phishing. The name, derived from the words 'Rupee and 'Payment', emphasizes that it is India's very own initiative for Card payments. It is our answer to international payment networks, expressing pride over our nationality.
RuPay fulfils RBI's vision of initiating a 'less cash' economy. This could be achieved only by encouraging every Indian bank and financial institution to become tech-savvy and engage in offering electronic payments.
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