Last fall, when every Las Vegas Strip resort was doing everything it could to welcome the Formula 1 Las Vegas Grand Prix, Wynn Las Vegas used the second edition of its Concours auto show to kick off 10 days of programming it called Ultimate Race Week.

“It was an ambitious calendar of events that ran straight through the following weekend, after the conclusion of the race. Our goal was to make Wynn the epicenter of activity that week,” Brian Gullbrants, COO North America, Wynn Resorts, said via email.