The iconic Live! sign is being installed on the new land-based casino in Bossier City.

On Wednesday…The Cordish Companies’ trademark Live! brand sign was raised to the top of the casino’s building at 711 Live Casino Boulevard, marking significant progress toward the first land-based casino in Shreveport-Bossier City.

“The addition of the iconic Live! exclamation point represents an exciting construction milestone and will reshape the Bossier City skyline along the Red River,” says a statement from the Cornish Companies.