Entain has reported a significant rise in NFL betting activity in the UK and Ireland, following the 2024/25 season and three high-profile London games.

According to data from Entain’s Ladbrokes and Coral brands, the number of Brits and Irish betting on the NFL has risen by 65% year-on-year, reflecting the sport’s growing appeal in the region. This increased engagement has been evident across multiple areas, including a 60% year-on-year increase in the number of bets placed and a 46% rise in total stakes.

The London games, held at Tottenham Hotspur Stadium and Wembley Stadium, saw a 51% increase in total staking compared to 2023.