Changes to the format of this year’s UEFA Champions League tournament have been much discussed by fans and pundits. The world’s most prestigious club football competition, featuring the likes of Real Madrid, Manchester City and Inter Milan will now work as a league table rather than a series of group stages.

Much less has been said about another big pre-tournament announcement – which declared Uefa’s new official global partner to be a major British gambling company.

Exactly how much Uefa’s deal with bet365 is worth has not been publicly disclosed. But the social costs of gambling are known to be high.

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