London is Las Vegas’ most popular overseas destination and Harry Reid International Airport on Thursday got a new way to get there.

Norse Atlantic Airways Flight 777 touched down in Las Vegas at around 3 p.m., inaugurating nonstop round-trip air service between London’s Gatwick International Airport and Reid with three-times-weekly service on Thursdays, Sundays and Tuesdays.

Norse Atlantic founder and CEO Bjorn Tore Larsen was among the passengers on the inaugural flight and said he mingled with passengers on the flight who said they were excited to get to Las Vegas.

Larsen views his airline as an industry disruptor with its low-cost fares.

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