The UK Gambling Commission has reaffirmed that no consumers will be affected in its upcoming affordability checks pilot. In a blog post published yesterday (27 August), director of major policy projects and evaluation Helen Rhodes outlined the criteria for the upcoming scheme.

The pilot will aim to test the effects of the checks, often considered the most controversial of the government’s gambling reforms, ahead of a wider rollout.

Rhodes said: “We want to tackle cases where customers have been able to gamble large amounts without any checks or support where it was later identified that this led to significant harm.

“But we are proceeding cautiously to test whether and how financial risk assessments could be introduced in a way that supports high-spending customers in financial difficulties but also supports a frictionless customer journey for the vast majority of customers.”

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