The success of Entain’s “transformational” year in 2024 centres on winning in Brazil and the UK, company executives told analysts this morning.

Speaking during the operator’s interim results presentation today (8 August), Entain chief commercial officer and president Sameer Deen said winning in the two territories was necessary for the group to drive organic growth going forward.

CEO Stella David hailed the first half as evidence of the work to improve operational performance bearing fruit, with revenue up 6% on a proforma basis. Alongside the Central and Eastern European region, Brazil was a key driver of growth in the six months to 30 June.

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