Premier League clubs have been accused of greed for signing “desperate deals for a few extra quid”, after Bournemouth took to 11 the contingent with a gambling company as their front-of-shirt sponsor for at least the coming season. A ban kicks in for the 2026-27 campaign.

Bournemouth’s move, announced on Tuesday, means more than half of England’s top-flight teams will have a betting company on the front of their shirt, up from eight last season. Chelsea are the only Premier League club yet to announce a front-of-shirt sponsor. They began last season without one after supporters lobbied against a deal with an online casino.

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