The UK’s leading gambling charity has called on the next government to ban betting advertising at sports events and on pre-watershed television, citing research that indicates strong public support for stricter controls.

The survey, for GambleAware, which comes amid the usual marketing frenzy that accompanies a major football tournament such as Euro 2024, found that two-thirds of people in the UK think there are too many betting adverts.

These ads pose a particular risk to people with a gambling problem, who are almost 40 times more likely than the general public to bet more as a result of seeing them, the charity found.

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