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New gambling shirt sponsors in the English Premier League: Who are they and why are they controversial?

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2024-06-22

New gambling shirt sponsors in the English Premier League: Who are they and why are they controversial?

Crystal Palace and Wolves will both have new shirt sponsors next season — gambling firms that are likely to raise an eyebrow or two.

On Tuesday June 11, Wolves announced DEBET as their new front-of-shirt sponsor for two seasons, while a day later Crystal Palace confirmed a two-year deal with Net88, another obscure betting company. Both DEBET and Net88 are ‘white-label’ firms, which are operated by someone other than the brand owner.

So who are they and why are they controversial?

Last week, Palace announced they had signed a “record” two-year contract with gambling company Net88 to become the front-of-shirt-sponsor for their men’s team.

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