Rodeo’s richest event will get richer over the next 12 years as the Professional Rodeo Cowboys Association and Las Vegas Events on Monday jointly announced details of a National Finals Rodeo contract extension that will keep the event in Las Vegas through 2035.

In a release issued Monday morning, organizers of what has been called the Super Bowl of rodeo said rodeo contestants and stock contractors will see purse and contract money exceed $264.3 million by the end of the deal.

Las Vegas Events first announced the contract extension in April, but provided new details about it Monday.

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