L’Autorité Nationale des Jeux (ANJ), the regulator of gambling in France, has launched a new problem gambling prevention campaign ahead of Euro 2024.

Euro 2024 gets under way in Germany on 14 June, and the ANJ says close to €1bn ($1.1bn) could be staked in France on the tournament. The ANJ did note the stake amounts will depend on how France, among the favourites to lift the trophy, fare in the competition.

The €1bn figure would surpass the 2022 World Cup’s stakes total of €900m, when France reached the final. The last European Championships, held in 2021, generated €700m in bets.

However, amid the expected increase in betting activity, the ANJ is urging players – particularly younger people – to take notice of legal notices featured on gambling advertising.

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