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New Jersey Gaming Revenue Totals $527 Million For March

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2024-04-17

New Jersey Gaming Revenue Totals $527 Million For March

Well known as the industry leaders for mobile sports betting in the United States, FanDuel and DraftKings are also plenty popular for their internet casino platforms in New Jersey.

The online titans fueled a record haul of $197.5 million in adjusted gross internet casino revenue for the month of March, according to figures released by the New Jersey Division of Gaming Enforcement.

That was part of an overall total of $526.6 million when including in-person casino wagering at Atlantic City’s nine casinos and sports wagering across the Garden State. That figure represented an 8.1% increase from March 2023, with internet casino operator winning surging 19% higher.

The $239.8 million in retail casino winnings was up 4.9% from last year, while sports betting revenue dipped 3.6% to $89.7 million. Atlantic City has severely lagged behind the other two disciplines in year-to-date revenue growth — the $656.1 million in revenue for the first quarter of 2024 is up only 0.1% from the first three months of 2023 — while sports betting winnings have skyrocketed 49.1% and internet casino revenue has increased 22%.

The state saw an inflow of $56.1 million in tax receipts into its coffers for March, with $29.6 million coming from the 15% levy on internet casino gaming revenue. Brick-and-mortar casino tax revenue totaled $15.5 million, and the remaining $11 million was derived from sportsbooks.

Operator breakdowns are finally available

The NJDGE added a layer of transparency to its monthly reports by breaking out revenue figures by online skin for the first time in March, as opposed to its previous method of casino tether. The new specific figures revealed FanDuel and DraftKings are head and shoulders above the field among the 30 online platforms competing for business.

FanDuel, which is one of four skins belonging to Golden Nugget, paced all operators with $41.6 million in revenue. That represented the bulk of the state-record $57.1 million haul reported by the casino licensee as three of its skins ranked in the top 10.

Golden Nugget’s in-house platform ranked seventh with $7.9 million in winnings, while BetRivers was right behind at $7.3 million. It was the fifth consecutive month Golden Nugget’s online skins combined to surpass $50 million in revenue.

DraftKings, one of five platforms housed under the Resorts Digital license, was a close second in individual operator revenue at $41.2 million. It also leads all online skins in year-to-date revenue at $122.7 million, $1.8 million more than FanDuel. Interestingly, PENN Entertainment’s ESPN BET casino platform ranked second among the Resorts skins with $3.3 million, and its $10.7 million in revenue for the first three months of the year is nearly double Resorts’ in-house online casino app.

The Borgata is the only casino licensee with two platforms in the top five: BetMGM ranked third with $22.1 million and its in-house platform was fourth at $18.2 million. The $43.8 million in revenue from all sources when including poker rake ranked fourth overall all-time and was its highest monthly haul since claiming $44 million last May.

Caesars Palace Online, which operates as the lone skin under the Tropicana Resort license, had a second straight monthly record at $13.1 million. The 72.2% increase in year-over-year revenue represented the largest jump of online platforms.

Caesars Interactive — which includes the Tropicana, Harrah’s Casino, WSOP, and 888 platforms — had a combined $6.5 million in winnings, down 23% from March 2023. The Tropicana platform rounded out the top 10 of individual skins at $3.4 million, edging out ESPN BET.

Hard Rock set an all-time high for a sixth consecutive month in overall revenue with $10.5 million, $9 million of it coming from its own platform. It also ranked sixth among individual skins for March while climbing over $25 million in year-to-date revenue.

Bally Casino posted a record revenue total for the third straight month at $9.6 million, with nearly two-thirds of that generated in-house. Virgin Casino and PointsBet combined for the remaining $3 million-plus in winnings.

Borgata the lone drag on Atlantic City numbers

The year-over-year increases in terms of percentage for slots and table games revenue were nearly the same, as slot win was up 4.8% to $172.7 million while table games saw an increase of 4.9% to $67 million. Eight of the nine venues reported higher revenue in 2024 than 2023, but the exception was Atlantic City’s bell cow, the Borgata.

It still led all venues with $56.5 million in casino win, but that was down 8.1% as table games revenue plunged 21.7% to $13.8 million. The decline in slot win was softer at 2.6% to $41.5 million, while poker rake was off 2.4% at $1.2 million.

Ocean Casino showed the biggest year-over-year improvement, with revenue up 17.6% to $40.7 million. It was the third time monthly winnings topped $40 million since 2018, thanks in large part to a haul of $15.1 million from table games. Ocean Casino had a 26% hold on the felt in March, its highest since a 28.4% mark last October that led to a record haul of nearly $19 million.

Three other venues — Hard Rock, Golden Nugget, and Bally’s — posted double-digit gains from March 2023. All three had increases of 11% or slightly higher, with Hard Rock leading the trio at $44.4 million.

Hard Rock’s $14.3 million in table games revenue was its best since claiming $15.7 million last August, as it fashioned a 17.2% win rate on the felt from $83.2 million drop. The $30 million in slot revenue represented a 5.2% increase from 12 months prior.

Golden Nugget’s surge to $13.7 million in revenue was also keyed by a jump in table games revenue. The $3.5 million in winnings was its first month over $3 million since August 2021 and up 52.6% year-over-year.

Bally’s 11.2% increase in winnings to $11.7 million came as a result of a 25.6% increase in table games revenue to $2.5 million, while the $9.2 million in slot winnings was up 7.2%. Bally’s slot drop of $95.2 million was its highest since bettors generated $107.6 million worth of action last September.

Photo: Getty Images

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