This March, in observance of International Women’s Month, Hard Rock International (HRI) is set to roll out its “We Are” campaign, a collaborative effort with renowned activist, director, and actress Eva Longoria. The initiative, which aims to celebrate and empower women, will launch in time for International Women’s Day, highlighting HRI’s commitment to women’s health, rights, and societal contributions.

Eva Longoria shared her enthusiasm about joining forces with HRI, stating, “I’m thrilled to partner with Hard Rock and help spotlight all the incredible work the ‘We Are’ initiative is doing, particularly in supporting women’s health, rights and societal issues. Whether it’s International Women’s Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities.”

Elena Alvarez, Seminole Gaming and Hard Rock International SVP of Marketing and Partnerships, emphasized the importance of the month-long celebration, saying, “While International Women’s Day is March 8 and Women’s History Month is March, we’ve dubbed Hard Rock’s celebration ‘International Women’s Month’, aiming to empower women and raise awareness for women’s health globally throughout March.” She also expressed excitement about partnering with Longoria, highlighting her role as a strong advocate for women’s rights and her influence in bringing the “WE ARE” campaign to life across Hard Rock locations worldwide. This collaboration is designed to celebrate women and support significant women’s organizations.

The campaign will see the Hard Rock Heals Foundation actively raising funds throughout March to benefit two key organizations: the Global Gift Foundation and the Magee-Womens Research Institute, focusing on advancing women’s health and supporting women’s issues globally.